Target Marketing for EDO’s

Tom WenglerDynamics CRM

Target Marketing means creating specific messages to groups of people. To accomplish this, we use a combination of the following intuitive action steps…

A CRM query – to find contacts or companies that are alike “C-level contacts, existing industry, $5m+ sales, aerospace”

Marketing Lists – “this stores the contacts in groups”

Marketing Campaigns – “send monthly newsletter” August 2016

Marketing channels – “send via email, promote on social media”

Response tracking – “track inbound responses to measure effectiveness of the campaign

 

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